Data-Driven Marketing with SAP CDP: A Comprehensive Guide
Embark on a journey to harness the power of customer data with Proximsoft’s SAP CDP course. Crafted by industry experts, this program provides you with the knowledge and skills to leverage Customer Data Platforms (CDP) effectively. Whether you’re new to CDP or looking to enhance your expertise, our course offers a deep dive into SAP CDP functionalities. Get ready to unlock valuable insights, personalize customer experiences, and drive business growth with SAP CDP.
Why Learn SAP CDP?
- SAP CDP empowers businesses to centralize and unify customer data, enabling personalized and targeted marketing campaigns.
- Unlock actionable insights into customer behavior, preferences, and engagement patterns with SAP CDP’s advanced analytics capabilities.
- Optimize marketing spend and ROI by leveraging real-time customer data for precise targeting and segmentation.
- Enhance customer experiences across all touchpoints by delivering relevant and timely messages tailored to individual preferences.
- Stay ahead of the competition by mastering SAP CDP, a transformative tool in the era of data-driven marketing and customer engagement.
| Mode of Training | Online live Interactive sessions |
| Duration of the Training | 6 weeks |
| Training duration per day | 60 – 90 min session |
| Software Access | Software will be installed/server access will be provided, whichever is possible |
| Training Materials | Soft copy of the material will be provided during the training |
| Training fee | Depends on the Requirement |
| Resume Preparation | Yes, at the end of the course based on the JD |
| Interview Preparation | Yes, by sharing some FAQ’s |
| Mock calls | Yes, 2 Technical Mock calls |
| Internship Project | Yes |
| Certification | Yes, at the end of the training |
| JOB Assistance | Yes |
| JOB Support | Yes |
| Weekdays | 6AM -2 PM EST & 6-11:30 PM EST (student can pick any 1 hr) |
| Weekends | 8 AM – 12 PM EST (student can pick any 2 hrs) |
Course Content
Design Dynamics 365 Customer Insights solutions
Describe Customer Insights
– Describe Customer Insights components, including tables, relationships, enrichments, activities, measures, and segments
– Describe support for near real-time updates
– Describe support for enrichment
– Describe the differences between individual consumer and business account profiles
Describe use cases for Customer Insights
– Describe use cases for Dynamics 365 Customer Insights
– Describe use cases for extending Customer Insights by using Microsoft Power Platform components
– Describe use cases for Customer Insights APIs
– Describe use cases for working with business accounts
Ingest data into Customer Insights
Connect to data sources
– Determine which data sources to use
– Determine whether to use the managed data lake or an organization’s data lake
– Attach to a Microsoft Dataverse data lake
– Attach to Azure Data Lake Storage
– Ingest and transform data using Power Query connectors
– Attach to Azure Synapse Analytics
– Describe real-time ingestion capabilities and limitations
– Describe benefits of pre-unification data enrichment
– Ingest data in real-time
– Update Unified Customer Profile fields in real-time
Transform, cleanse, and load data by using Power Query
– Select tables and columns
– Resolve data inconsistencies, unexpected or null values, and data quality issues
– Evaluate and transform column data types
– Transform table data
Configure incremental refreshes for data sources
– Identify data sources that support incremental updates
– Configure incremental refresh
– Identify capabilities and limitations for scheduled refreshes
– Configure scheduled refreshes and on-demand refreshes
Create customer profiles through data unification
Select source fields
– Select Customer Insights tables and attributes for unification
– Select attribute types
– Select the primary key
Remove duplicate records
– Deduplicate enriched tables
– Define deduplication rules
– Review deduplication results
Match conditions
– Specify a match order for tables
– Define match rules
– Define exceptions
– Include enriched tables in matching
– Configure normalization options
– Differentiate between basic and custom precision methods
Unify customer fields
– Specify the order of fields for merged tables
– Combine fields into a merged field
– Combine a group of fields
– Separate fields from a merged field
– Exclude fields from a merge
– Change the order of fields
– Rename fields
– Group profiles into Clusters
Review data unification
– Review and create customer profiles
– View the results of data unification
– Verify output tables from data unification
– Update the unification settings
Configure search and filter indexes
– Define which fields should be searchable
– Define filter options for fields
– Define indexes
Configure relationships
– Create and manage relationships
– Create activities by using a new or existing relationship
– Create activities in real-time
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FAQ'S
SAP CDP enables marketers to centralize customer data, unlock valuable insights, and deliver personalized experiences, resulting in improved campaign effectiveness and customer engagement.
Yes, SAP CDP offers scalable solutions suitable for businesses of all sizes, providing flexibility and adaptability to meet diverse marketing needs and objectives.
Our course content includes hands-on exercises and real-time case studies, ensuring a practical learning experience that prepares you for real-world marketing challenges.
Yes, SAP CDP can be seamlessly integrated with other marketing tools and platforms, allowing for enhanced data-driven marketing strategies and cross-channel campaigns.
